Our vision centres on raising the standard of the club — administratively, technically, culturally and socially — and on establishing the foundations and programmes needed to spread and develop the noble concept of football.
It means discovering Qatari talent and refining it from youth through to professionalism, becoming a valuable addition to Qatari football, and competing across a range of tournaments and competitions.
Our objectives rest on becoming a model to be followed in building a sustainable sporting institution: spreading the culture and meaning of football throughout every segment of Qatari society, and strengthening community belonging and the values of sportsmanship.